Well, it's been a busy week!
My advert has finally been printed in the local magazine, and is currently circulating throughout the County, and hopefully raising some interest among the local parents. No calls yet, but it's only been 3 days since it went into circulation... There's still a HUGE amount of hope that orders will begin to trickle in and, as we all know, a trickle can lead to a flood!
Hutzpah is my word of the day! Confidence, Conviction, Presence, Personality and a 'Go-for-it' attitude will work wonders I'm sure.
Today I have 'cold-called' a couple of libraries to see whether they may want to have me come and do a workshop (or several) with the local youngsters over the school holidays (on science communication and writing, poetry relating to science, or science-based craft activities). I'm waiting for calls back and am convinced that when I get them, I will be able to make some valuable connections, which will certainly be beneficial in the longer-term, if not immediately.
When you operate a small business, or are a sole trader (as in my case), your personnel are your goldmine or your downfall. Attitude is everything, and having a positive can-do attitude, and a pleasant demeanour when dealing with people is an absolute must! Understanding the needs of the customer is absolutely paramount.
One of the main reasons for having branched out on my own was to avoid the cynical, corporate, money-grabbing desperation which was endemic in my previous place of employment. You cannot take pleasure in your work, and rejoice in what you do, if you are driven by management who are purely driven by profit without regard for their staff or their customers.
I hope that every budding entrepreneur out there finds their Hutzpah / Mojo or whatever you want to call it, and goes for their dream!
Shalom! and Happy Science-ing / Writing / Business-ing!
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